The WSOP has become the NASCAR of the poker world, having its signage, tables and even players plastered with company logos and slogans. Beef jerky has brought us pocket cams and erectile dysfunction pills have brought us instant replays, but this new sponsorship takes the cake Dearfoams slippers. Yes, slippers.
Dearfoams will be the sponsor of the 2011 WSOP and will provide free slippers for all entrants. Apparently 2010 WSOP Main Event Winner Jonathan Duhamel inspired the team-up by wearing flip flops throughout his championship run. WSOP Vice President Ty Stewart explained in a press release, we have partnered with Dearfoams – who make the world’s most comfortable slippers – so players can now feel truly comfy as they pursue their dreams of winning the WSOP and going on to live a life of leisure where it will be appropriate to wear Dearfoams slippers 24/7.”
I bet the players hope next year will be sponsored by La-Z-Boy and Heaven on Earth massage parlour.
